Senior Product Designer, Growth & Consumer UX (f/m/x)

<h2><strong><strong>About HelloFresh</strong></strong></h2> <p>At HelloFresh, our mission is simple: to change the way people eat, forever. We are a global digital-native FMCG company and the world's leading meal kit provider. The HelloFresh Group includes eight brands serving customers across multiple meal occasions: HelloFresh, Green Chef, EveryPlate, Chefs Plate, Factor, YouFoodz, Good Chop, and The Pets Table. Through technology, data, and culinary innovation, we deliver personalized food experiences to millions of households worldwide.</p> <h2><strong>About the role: What's in the Box</strong></h2> <p>We're looking for a Senior Product Designer to join our global Consumer Experience team, working in either <strong>Growth or Consumer</strong>. This is a senior, hands-on individual contributor role in an AI-native design environment. You'll own a problem space, influence what we build and why, and raise the standard of the designers around you.</p> <p><em>Your focus area is confirmed during the process:</em></p> <ul> <li><strong>Growth:</strong> acquisition, conversion, checkout, payment, reactivation, and new purchase models.</li> <li><strong>Consumer:</strong> onboarding, subscription management, loyalty and rewards, referrals, discovery, cooking, and engagement.</li> </ul> <p>At HelloTech, flexibility and cross-functional collaboration are core to how we work. While this role is aligned to a specific Alliance, strong candidates may also be considered for opportunities across different teams or projects.</p> <h2><strong>What you’ll do: The Recipe</strong></h2> <ul> <li>Own critical customer journeys end to end, from problem framing to a shipped, measured outcome.</li> <li>Turn complex customer and business problems into simple experiences that communicate value clearly, reduce friction and build trust.</li> <li>Partner with Product, Engineering, Data, Marketing, CRM, and other UX practitioners to shape product direction, balancing near-term impact with long-term customer trust and value.</li> <li>Build reusable patterns that hold across meal kits and ready-to-heat.</li> <li>Use AI throughout your practice, from synthesis and discovery to rapid prototyping and design-to-code, with tools such as Claude, Claude Code, Gemini, and Figma Make, and explore AI-native customer experiences.</li> <li>Build alignment through evidence and clear rationale and raise the bar on your squad through critique and shared practice.</li> </ul> <h2><strong>What you’ll bring: The Ingredients&nbsp;</strong></h2> <ul> <li>Typically <strong>4–6+ years</strong> of product design experience, though we care more about the scope, complexity, and impact of your work than years alone.</li> <li><strong>End-to-end ownership</strong> of complex experiences, ideally in e-commerce, subscription, marketplace, or loyalty, with outcomes: what moved, by how much, and what you did when a result came back wrong.</li> <li><strong>Exceptional interface craft:</strong> interaction and visual design, information architecture, motion, and micro-interactions. Your portfolio shows judgment (what you decided and why), not just polish.</li> <li><strong>Experimentation fluency:</strong> you turn data and customer insight into design bets without trading away trust and customer value.</li> <li><strong>AI in your daily workflow.</strong> You give it the context and intent it needs, and you audit what comes back. Curiosity and appetite for working in code and AI-native tools.</li> <li><strong>Ownership:</strong> when the copy is wrong you fix it, and nothing falls between job descriptions.</li> <li>Comfort with <strong>ambiguity</strong> and <strong>clear communication</strong> across Product, Engineering, Data, and your fellow UX practitioners.</li> </ul> <p><strong>Don't meet every requirement? Apply anyway.</strong> If you meet most of these requirements and are excited about the role, we'd love to hear from you.&nbsp;Above all, we want people who will make HelloFresh better.</p> <h2><strong>What we offer: The Toppings</strong></h2> <p><strong>Local benefits and perks apply.&nbsp;<br>Berlin:&nbsp;</strong></p> <ul> <li>Diverse community of 90+ nationalities</li> <li>Competitive pay, including a company-subsidized pension scheme, relocation support, and hybrid working</li> <li>Discounts on the weekly HelloFresh box and office meals</li> <li>Growth: German language budget and access to HelloFresh Academy</li> <li>Social events, company days, and ERGs</li> <li>Wellbeing: mental health support (Headspace, Spill), 24/7 gym access, transport perks, working-parent-friendly benefits, and sabbatical options, dog-friendly office</li> </ul> <p><strong>Warsaw:&nbsp;</strong></p> <ul> <li>Collaboration with experienced engineers and product partners across international teams</li> <li>High-impact work: systems at global scale serving 6M+ customers and complex supply chains</li> <li>Leadership opportunities in an autonomous, product-led setup, with influence over archit